It is Global Handwashing Day
today!!! In commemoration of October 15
as Global Handwashing day, leading global antiseptic brand, Dettol; from the
stables of Reckitt Benckiserhas launchedthe“Give
Life a Hand Campaign” to further strengthen its commitment to improved best hygiene practices and hand
washing habits in Nigeria. (pic above -
Pupils with Nollywood Actress and Brand
Ambassador, Patience Ozokwor, General Manager, West Africa, Reckitt Benckiser,
Rahul Murgai; Marketing Director, West Africa, Reckitt Benckiser,
Oguzhan Silivrili and Nollywood Actress/Producer, Omoni Oboli)
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1.
Pupils of Royal Master’s Schools
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Give Life A Handis a global digital campaign aimed at
raising awareness of the importance of hand hygiene in the prevention of
needless deaths of children under the age of five from preventable illnesses
such as diarrhea and acute respiratory infections, often caused by poor
hygiene.
Speaking at a media parley, the General Manager, West Africa, Reckitt Benckiser, Mr. Rahul Murgai,
said “as Reckitt Benckiser, makers of Dettol, our global vision is to have a
world where people are healthier and live better. In achieving this, we will
continue to make a difference by giving people innovative solutions for
healthier lives and happier homes.”
According to him,Dettol has been
at the forefront of providing health and hygiene messages via its products and
initiatives to Nigeria for the last 50 years.
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Mama Gee with a Pupil of Royal Master’s Schools
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While shedding light on Dettol’s involvement in the Global Handwashing
Day Initiative, Marketing Director, West Africa, Reckitt Benckiser, Mr. Oguzhan
Silivrili, said the campaign has been carefully conceptualised to amplify the
key message of this year’s Global Handwashing Day, with the theme‘Choose handwashing, choose health’.
‘‘According to a consumer study, regular handwashing is only
limited with 4% in Nigeria. Regular
handwashing is the first line of defence from preventable diseases like
Diarrhea, to the latest menace of Ebola Virus Disease. If we want to protect
our children from getting sick, the first thing to do is to educate them about
washing their hands properly.”
“Promoted on a wide enough scale, handwashing
with soap can be thought of as a ‘do-it-yourself’ vaccine because it is easy,
effective, and affordable.Ingraining the habit of handwashing could save more
lives than any single vaccine or medical intervention. A vast change tilting
towards handwashing behaviour is therefore critical to meeting the Millennium
Development Goal of reducing two-third of deaths among children under the age
of five by 2015”, Silivrili added.
Silivrili continued that Give
Life A Hand campaign will be specifically leveraged through the social
media platforms to intensify the education of many moreNigerian children on
healthy hand washing habits via the Hashtag #handfie.
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Nollywood Actress/Producer, OmoniOboli, General
Manager, West Africa, Reckitt Benckiser, Rahul Murgai; MarketingDirector, West
Africa, Reckitt Benckiser, OguzhanSilivrili and Representative, GlobalHygiene
Council, Dr. (Mrs) NneomaIdika
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Representative of the Global Hygiene Council, Dr. NneomaIdika
while giving her speech at the unveiling of the Dettol Global Campaign charged
that good hand hygiene practices be imbibed as it is a sure way to live healthy
and save lives.
‘Handwashing is the most effective and inexpensive way to
prevent diarrhea and acute respiratory infections, which claim the lives of
millions of children every year. This is why the culture of handwashing with
soap like Dettol soap be embraced’ Dr. Nneoma stated.
In the same vein, Dettol Marketing Manager, West Africa,
Reckitt Benckiser, Ahmed Wahap Shah, said Dettol has been already running mass
consumer education programmes to educate the moms and their kids about the
handwashing habits. These include the New Mom Programme where five million mums
have been reached since 2006 by teaching them good hygiene habits for
themselves and their new born babies.
Through the Health on Wheels Programme, he revealed that
another 150,000 families have been reached via the Mobile Clinic activation
while almost a million children have been reached this year across schools in
Nigeria via the School Hand Hygiene Programme. He said a total of three million
children had been reached since the programme started in 2010.
‘‘Give Life A Hand campaign will be an add-on to the
existing programmes to reach out millions more through the power of Digital’’, Ahmed
stated.
‘‘For every #handfie shared via social media platforms, Dettol pledges
to educate a child in Nigeria on healthy handwashing habits. The more #handfie shared, the more kids
will be educated. The process is open to everyone and simple as taking a
picture of clean hand(s), and upload on Twitter, Facebook and/or Instagram
using the Hashtag #handfie’’, he said
Dettol,
the world’s number one antiseptic brand is renowned for protecting millions of
families from germs globally and in Nigeria. With its passion and commitment to
health and hygiene, the Give Life a Hand Campaign will
further go a long way in improving the hand hygiene situation of millions of
household in Nigeria and significantly help to reduce death arising from
preventable diseases.
Lending
their voices to the Campaign, Radio Personality, Inspiration FM Wana;Nollywood
stars like Patience Ozokwor, OmoniOboli were at the media parley to amplify the
message of Handwashing with soap and show their support for Dettol.
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Pupils with Inspiration FM OAP UnwanaUdobang,
Mama Gee and OmoniOboli
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Now you can help save children, simply take a #handfie and upload on any of the social media platforms today!!!
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